You may or may not have heard of Black Hat SEO, but it is important to understand a bit about this so you can be sure to steer clear of Black Hat SEO Tricks and avoid your website being penalized!

Black hat SEO is an unethical way for a webmaster to get their website to appear higher in the  search engine results (SERPS) than it really should. This may sound like a good thing to you, but in almost all cases, this higher rank in the search engines will be a temporary thing, and the website will very often end up in a much worse position in the long term (or perhaps be completely removed from the SERPS)

These black hat SEO tricks will usually have some of the following characteristics.

• It will break search engine rules and regulations.
• It will unethically present content in both visual and non visual to the search engine web crawlers.
• It will create a bad user experience.

Penalties for using black hat SEO tricks can be extremely harsh and include but not limited to banning from all search engines. There are ways to avoid creating a black hat website and if you follow them correctly will save you a lot of problems in the future.

1. Do not stuff your keywords

Using a lot of keywords in your site and nothing else will get you in hot water with the search engines. You need to learn how to place your keywords properly to avoid this. If you fluff your articles with a lot of keywords yes, it will increase your chances of ranking higher on the search engine but only temporarily.

2. Avoid using invisible text

Invisible text consists of putting keywords into your site where the text is the same color as the background e.g. white text with a white background. This text is hidden from the customer but can be detected by the search engine crawlers.

3. Avoid Cloaking

Cloaking means that you show one page to the search engines and a completely different one to your visitors. One example of doing this is by using the “iframe” code within your page.

4. Do not use doorway pages

A doorway page is literally just a fake page that is used to attract the web crawlers. The customers themselves will never see this page. This doorway will trick the web crawler to rank your business higher but again, this will only be temporary.

If you wish to run a legitimate business you need to avoid black hat SEO techniques  because they will taint your company in the long run. Run your business right and do not fall into the unethical practice of running a black hat SEO website.