Remember when working on your SEO that it pays to spend a good amount of time concentrating on your home page and researching the keywords for it. However, you shouldn’t stop there…

Here is my strategy for multiplying my traffic. I get so much more traffic from my sub pages than I do from my home page.

At least once per week I do the following:

(1) Choose a topic

(2) Research keywords for that topic. I am currently using Wordtracker to shortlist my keywords and the Google keyword tool to check the search volume.

(3) Find a good keyword phrase. I want something that has at least a couple of hundred searches a month, but not too much competition. The keyword needs to be less competitive than the one for my home page.

(4) Create a page about that topic and include the keywords in the filename, the <TITLE>, the <H1> tag, throughout the body, in the alt attributes and so on. If you don’t know how to create a new page on your site, a blog post will do. Put the keywords in the blog title and 2-3 times throughout the blog post. Monetize the page with a link or information about your product or service, or at least one affiliate program, or adsense, or a newsletter optin.

(5) Link to that page from at least one other place on your site e.g. home page, blog or menu. I usually link from the home page and one of my sub menus.

(6) Social bookmark the page.

(7) Write an article about that same topic, but make it different from the page that you added. I post my article using Submit Your Article with article leverage. In half the resource boxes I use only a deep link to this new page and in the other half I include both a link to my home page and a deep link. I put my keywords in the anchor text too.

(8) Repeat for a new page…

This technique works better than trying to squeeze lots and lots of keywords into your home page.