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Once you have done your keyword research and chosen your keywords carefully, the next stage in achieving a higher search engine rank is optimizing your website.

For maximum traffic you should aim to optimize each page on your website for a different keyword phrase and you should make sure that the keyword phrase that you pick for your home page or the main page of your website gets a good number of searches per month.

Here are the main places on a web page that you should put your keywords when you are optimizing your website:

• In the <TITLE> tags - this is the text that is displayed along the title bar of your browser
• In the Headline tags - especially the <H1> tag
• In the ALT attributes of images - mention your keywords in one or two of the alt attributes of any of the images on your page
• Through out the body of your web page - ensuring that your keywords are mentioned at the beginning, middle and end
• In the anchor text of links - if you have any links to this page elsewhere on your website try to make sure that the anchor text (clickable text) has your keywords in it.
• In the <META> tags - although the main search engines no longer use these tags for ranking, you may want to mention your keywords in the keywords tag and in the description tag. The description tag is used by Google and other search engines to display a summary of your site when it is displayed in the search engine results.

Optimizing your website doesn’t have to be a complicated process - just make sure you mention your keywords in all of these places. At the same time, don’t over do it as keyword spamming can have the opposite affect! 

Taking an extra 10 minutes to do this when creating a new website can mean the difference between lots of traffic and no traffic.