Website Conversion Archives

Reduce your bounce rateIf you have Google analytics installed on your website you’ve probably noticed a stat called “bounce rate”. In case you are unsure of what bounce rate actually is, it is simply the percentage of your visitors who leave your website after visiting only one page.

In the majority of cases you will want that bounce rate to be as low as possible. I say “in the majority of cases”, because if you have Adsense on your site, or if you are promoting some affiliate products, you probably won’t mind if someone leaves your site by clicking on an affiliate link or on an Adsense ad!

For the purposes of this blog post I’m going to assume that you want your bounce rate to be as low as possible, so I’ve listed 10 tips for decreasing the bounce rate on your site.

Some of these are pretty obvious, but hopefully there will also be one or two suggestions that you may not have thought of before!

Tip #1 – Write RELEVANT Content to the Keywords You’ve Optimized for
One of the most common reasons for a visitor hitting that dreaded back button is irrelevant content. If you have chosen a specific keyword phrase for your web page or blog post, make sure that you write something that is completely relevant to that phrase. You’ve probably had the experience of clicking through the Google search results only to find that each page you look at is irrelevant (especially after that dreaded Penguin update!)

Tip #2 – Make your content as Compelling as Possible
This is probably the most obvious one, but it’s very important and will make a huge difference to your bounce rate. Try to make your writing as interesting and unique as possible. Don’t use rehashed PLR and reprint articles – write something original (or get it ghostwritten) and try to use images, examples and stories where possible to make the reader want to read more. Break up your writing with bullet points, headings and short paragraphs to make it easier to read.

Tip #3 – Open Your Affiliate Links in a New Window
You do want people to visit your affiliate links, but if you do not make these links open in a new window you will lose that visitor. If you open the link in a new window, the chances are they will come back and look at your site again.

Tip #4 – Invite Your Visitor to Leave a Comment on your Blog Post
If you ask your reader to leave a comment on your blog, there is more chance that they will do this. As well as asking them to comment you could also ask some specific questions.

Tip #5 – Increase the Load Speed of Your Website
Another common reason for hitting the back button is slow website speed. I don’t know about you, but I don’t have the patience to wait 30 seconds for a web page to load. If you can reduce the size of your images, include width and height attributes and go easy on content that is pulled from external sites, this will help to speed up your load time. There are plenty free website speed checkers available online.

Tip #6 – Avoid annoying Popups, Slide-ins or Windows that Interfere with Navigation
Popups and slide-ins may increase the opt-in rate for your list, but they could also be losing you visitors and perhaps even sales. This is something that is definitely worth testing so that you can decide whether or not it is profitable to use these.

Tip #7 – Have a Good Clean Navigation System
Make sure you have a clearly marked menu system on your site – don’t make it difficult for your visitors to find what they are looking for. If you have drop down menus provide an alternative text based menu so that your menus are accessible for people on mobile phones or browsers that don’t support javascript.

Tip #8 – Tell Your Visitor What You Want them to Do
If you want your visitors to take action after reading a page on your site, tell them what you want them to do. It sounds obvious, but it can make a big difference. Whether you want them to sign up to your newsletter, read a related post on your blog, leave a comment, or check out your review of a related product, make this obvious.

Tip #9 – Choose a Color Scheme That’s Easy on the Eye
Even if you do enjoy white writing on a black background, be aware that most people find it difficult to read. Choose a color scheme that makes it easy for your readers to read without a struggle. If in doubt ask a few friends to tell you what they think of your color scheme.

Tip #10 – Don’t Turn off Your Visitors with Too Many Ads
A site full of flashing banners and ads can be a big turn off. Most websites have some sort of advertising as it’s one of these necessary evils to help pay the bills. Just make sure that your readers don’t have to make an effort to find your content in amongst all the ads.

Have you managed to decrease the bounce rate on your website using any of these techniques or any other techniques? If so, leave a comment below and let me know!

You can subscribe to my SEO course by email for more tips like this.

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5 Ways to Increase Website Conversion Rate

increase website conversion rateIf a website doesn’t make sales, it’s either because it doesn’t get enough traffic, or because the conversion rate sucks. SEO will take care of the former, but what about the latter? Here are 5 ways to increase website conversion rate.

1. Use testimonials.  Testimonials are words from other people recommending the usage of your products or services and are a great way to increase website conversion rate.  People are more inclined to believe the words of third parties compared to the words of the merchant himself.  Testimonials have an aura of objectivity, and more often than not, they are enough to convince many of your readers into purchasing what you have to offer.

2. Give emphasis to the benefits and relate them well to the need you should have established.  People are looking for solutions, first and foremost, and some people are willing to spend money to get them.  They are your target market, and the only way you can convince them that your product or service is what they’re looking for is by establishing a need they can relate to, and providing the solution through a thorough discussion of the benefits your product or service can provide.  Your sales page should be benefits-centric, that is, the enumeration of benefits should manage to take over the sales page at some point and this should serve as the rallying point of your campaign.

3. Offer bonuses.  Who wouldn’t want to get more than what they will pay for, right?  Bonuses are effective tools because they increase the perceived value of your products or services.  Some internet marketers even attach a multitude of bonuses on their offers.  Aside from giving more value to the package, it also imparts a very important quality that many online businessmen would like to be known for: over-delivery.

4. Urgency marketing.  Urgency marketing is a relatively novel sales technique that employs time-sensitive offers.  One time offers, special offers and the likes are examples of this tactic.  You may offer a hundred bonuses on the condition that your readers will purchase your offer within a specific period of time.  Or, instead of using bonuses, you can offer a fantastic discount available during the same span of time.  This is a great technique, as it creates a sense of panic amongst your prospects, making them WANT to buy what you have to offer at the soonest possible time, least they miss out on an amazing opportunity.

5. Offer a money back guarantee.  Offering a refund policy is the ultimate risk reversal technique.  It will make your prospects feel secure, and it can prove to be that final push that will compel them to make a purchase.  A lot of internet marketers are afraid of offering a refund policy because they do not want to assume the risks.  But refunds provide more benefits than disadvantages.  Statistics show that a great majority of your customers will not opt for a refund because of what they feel is a rather complicated process involved.  Refunds are just choices.  People rarely exercise them.

Sales pages are, ultimately, about how well they’ll be able to convert.  You can increase website conversion rate by trying some of the ideas listed above and more importantly, through continuous testing to determine how efficiently each component of your sales page is performing.  Copywriters share this one motto: test, test, test.  Never stop testing, and adjusting if necessary, until you reach a substantially increased website conversion rate.

Take a look inside the Copywriter’s Brain for more tips on increasing your conversion rates.

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