On Page Optimization Archives

In most of my posts I have concentrated on different ways to get a better search engine rank.

Today I’m going to talk about how not to get a better search engine rank. It is good to know what you need to do to improve your search engine ranking, but what about what you shouldn’t do?

(1) Hidden Text– some websites use underhand techniques such as making massive lists of keywords on their pages, but making these keywords the same color as their page e.g. white text on a white page. These keywords are invisible to a human visitor looking at the web page, but they are visible to the search engines. Search engine ranking alogorithms are highly complex, so to thing that they can’t spot a simple technique like this is niave. Search engines could potentially penalize your website for using hidden keyword tricks.

(2) Keyword Spamming – this is similar to the above, but this time the keywords are not hidden. Some webmasters think that stuffing as many keywords as possible throughout the page and the meta keyword tags will improve their ranking in Google and other search engine rankings. The truth is that this could end up having a detrimental effect on your ranking. Take a look at the keyword density of your main competitors and aim for something similar to them instead. It is also useful to note that the major search engines don’t really pay much attention to the meta keywords tag, so if you are using this on your page you don’t need to put more than 4 or 5 keyword phrases in there.

(3) Too Many Links – don’t list too many links on a single page. The Google Webmaster guidelines suggest having less than 100 links on a single page. It is also good practise to ensure that you link only to high quality sites as you could be penalized for linking to “bad neighborhoods”.

(4) Using Flash Intros – some websites have fancy flash intros. Although these can sometimes look nice, they will not do anything for your search engine rank. Search engines cannot understand flash and graphics, so if you must have a flash intro, try to ensure that you also get some text on the page with your keywords in there as well.

(5) Submitting your Site to Search Engines – although this one is likely to do you no harm, it won’t help either. The way to get a good ranking in the main search engines is with good, keyword rich, fresh content and lots of high quality backlinks to your site. I have another blog post on why you don’t need to submit your site to search engines.

(6) Using Other Peoples’ Content – this is one of my pet hates, as I have had people steal my website content a few times in the past. Aside from the fact that this generally infringes copyright laws, it is not going to help you get a better search engine rank. You have a much better chance of getting a high ranking with fresh, unique content.

(7) Javascript or Graphical Based Navigation – When creating a menu or a way to navigate your website it is best to make this text based. Search Engines do not read javascript and cannot see the text that may be on images or graphics. If you have to have a javascript or image based menu, ensure that you also have a text based menu on the same page.

Related Posts:

Optimizing Your Website

Updated April 2012.

Once you have done your keyword research and chosen your keywords carefully, the next stage in achieving a higher search engine rank is optimizing your website.

For maximum traffic you should aim to optimize each page on your website for a different keyword phrase and you should make sure that the keyword phrase that you pick for your home page or the main page of your website gets a good number of searches per month.

Here are the main places on a web page that you should put your keywords when you are optimizing your website:

  • In the tags</strong> – this is the text that is displayed along the title bar of your browser</li> <li><strong>In the Headline tags</strong> – especially the <H1> tag</li> <li><strong>In the ALT attributes of images</strong> – mention your keywords in one or two of the alt attributes of any of the images on your page</li> <li><strong>Through out the body of your web page</strong> – ensuring that your keywords are mentioned at the beginning, middle and end</li> <li><strong>In the anchor text of links</strong> – if you have any links to this page elsewhere on your website try to make sure that the anchor text (clickable text) has your keywords in it.</li> <li><strong>In the <META> tags</strong> – although the main search engines no longer use these tags for ranking, you may want to mention your keywords in the keywords tag and in the description tag. The description tag is used by Google and other search engines to display a summary of your site when it is displayed in the search engine results.</li> </ul> <p>If you have a static website you will need to learn a little HTML and then edit your home page to add your keywords in each of these places. You can download your home page either within the file manager in your cpanel or by using an FTP client such as Filezilla.</p> <p>If you have a WordPress site you’ll be able to optimize it by login into your WordPress admin panel. You can read more about <a href="http://www.3stepstosearchenginesuccess.com/wordpress-seo/seo-for-blogs-on-site-optimization" target="_blank">how to optimize a WordPress website here</a>.</p> <p>Optimizing your website doesn’t have to be a complicated process – just make sure you mention your keywords in all of these places. At the same time, don’t over do it as keyword spamming can have the opposite affect!</p> <p>Taking an extra 10 minutes to do this when creating a new website can mean the difference between lots of traffic and no traffic.</p> <p>For more detailed step by step instructions with screenshots download my <a href="http://www.3stepstosearchenginesuccess.com/ebook" target="_blank">SEO EBook</a>. If you would like some help with your SEO and keyword research take a look at my <a href="http://www.websiteupdateservices.com/search-engine-optimization-service.php" target="_blank">search engine optimization service</a>.</p> <h3 class='related_post_title'>Related Posts:</h3><ul class='related_post'><li>No Related Posts</li></ul> </div> </div> <div id="nextprevious"> </div> </div> <!-- End Postwrap --> <div id="sidebar"> <div id="sidebar-top"> <div class="widget"><div class="toptitle"><h2>Free SEO Course & EBook</h2></div> <div class="textwidget"><TABLE cellSpacing=0 cellPadding=10 border=0 bgcolor="#ffffff"> <TR> <TD vAlign=top> <form action="http://www.getresponse.com/cgi-bin/add.cgi" method="POST" target="new"> <input type="hidden" name="category1" value="seotips"> <input type="hidden" name="confirmation" value="http://www.3stepstosearchenginesuccess.com/seo-tips-thanks.php"> <input type="hidden" name="error_page" value="http://"> <input type="hidden" name="misc" value=""> <input 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