Do you own a website or blog? Are you disappointed with the number of free visitors that you receive every day from the search engines? If the answer to these questions is “Yes”, then read on to find out how you can quickly and easily get a higher search engine rank.
Each of these 7 methods can make a vast difference to where your website or blog ranks in Google or any of the other major search engines.
(1) Double Check Your Keywords
If you are getting very little or no search engine traffic, this will be for one of two reasons. Either because you have chosen a keyword phrase for your website that doesn’t get searched on very often, or you may have a good keyword phrase but your site is not on the first page of search engine results for that phrase. Alternatively you may not have even thought about keywords.
Whatever the answer, if you are receiving no search engine traffic it is worth taking a second look at your keywords. Use a keyword tool such as Wordtracker to generate a big list of keywords related to your website and take a look at two very important statistics for each keyword:
- The total number of searches in a 24hr period
- The number of competing pages
You need to be sure to pick a phrase that has a good number of daily searches, but you also need to be sure that the competition is not so tough that you will never be able to reach the first page of the search engines. It is a bit of a balancing act, but once you have found the right keyword phrase, read on for more tips about how to get a higher ranking for your keywords.
(2) Make Sure your Keywords are in the Right Places
Many people believe that you just need to list your keywords in the meta keyword tag of your web page to get a good ranking, but this is a myth. Most major search engines including Google do not even take these tags into account when ranking a web page. The main reason for this is that they have been spammed so much in the past that they are no longer worth considering.
Two of the most important places to put your keyword phrase are in the <TITLE> tag of your web page and in the heading tags <H1>. Try to mention only your keyword phrase(s) and nothing else in these tags to ensure that you don’t dilute your efforts.
You should also aim to mention your keyword phrase throughout the body of your web page. Mention it a few times at the beginning, middle and end of your web page, but don’t go over board - a spammy page with your keywords mentioned too many times can have the opposite effect on your ranking than you would like.
(3) Check your Web Page is Perfectly Optimized
As well as putting your keywords in the Title and heading tags of your web page you should also mention them in the anchor text of some of the links on that web page or on other web pages on your site and in the alt and title attributes of links and images. Again, don’t go overboard with this.
When you have finished optimizing your page you may want to check your keyword density. There is no exact formula for the keyword density and it should normally be around the 2-5% mark. Use a free keyword density tool to check the density and compare it to your main competitors. Try to aim for a similar density.
(4) Create a Sitemap
Creating a sitemap can be beneficial to both the visitors to your website and to the search engines. It will help to ensure that the search engines can find and index every page on your website. You can create a site map by hand, but it is much quicker and easier to use a tool to automatically generate one.
Here is a free sitemap generator.
(5) A Little Bit of LSI
LSI stands for Latent Semantic Indexing. It sound very complicated, but it is a relatively straightforward concept.
LSI is about the meaning of the words on your web pages and how they relate to each other. If you have optimized your web page for a particular keyword phrase the search engines will analyze your web page to see if there are other words that are related to these keywords or have a similar meaning.
As well as putting your keywords in the right places and checking your keyword density you should think about including other keywords on your page with a similar or related meaning. This will strengthen your page overall and improve your chances of ranking well.
(6) Understand Who your Competitors are
Even if your keyword phrase returns a million pages when you type it into Google, the only pages of real importance are the first few websites on the first page of results. Most people don’t go past the first page or two when searching for something, so you have to aim for a page one ranking. To do this you need to take a close look at who your competitors are. Enter your main keyword phrase into Google and take a good hard look at the websites in the first few positions. How well optimized are they? What is their Google Page Rank (PR)? How many backlinks do they have? Who is linking to them?
Doing this analysis will give you a very clear picture of what you need to do to beat this competitor. In some cases you may find that the top competitors are huge multi million companies with many staff working on the website and in this case you may decide that this keyword phrase is too competitive and you may want to rethink your keywords.
(7) Boost those Backlinks
Finally and most importantly you must continually build high quality backlinks to your website. This is one of the most important factors in getting a top ranking. You can do this by writing articles, submitting your site to directories, distributing press releases, posting in forums and making comments on blogs and websites. You can get a good idea of how many backlinks you need by comparing your website to your competitors’ websites. Use a backlink tool to compare the number of backlinks on your site to your competitors.
Read about more Ways to Improve Your Google Page Rank here.
If you would like to learn about these methods in more detail or find out even more ways to get a higher search engine ranking download my report 10 Ways to Improve Your Search Engine Ranking.
