Keyword Research Archives

A few weeks ago I purchased an amazingly powerful, but simple keyword research tool called Stealth Keyword Competition Analyzer by Alex Safie. At the time of writing this tool is still available on the Warrior forum at a special low price! You can view the WSO here. I’m not sure how long it will be available as a WSO, so if it sounds like it will be useful to you be sure to check it out sooner rather than later.

I’ve been having a lot of success with this tool so I decided to write a Stealth Keyword Competition Analyzer Review so you can quickly see how this works and what the pros and cons are.

What is Stealth Keyword Competition Analyzer?

In a nutshell it’s keyword research software that allows you to analyze the competition of a list of keywords taken from the Google Adwords Keyword Tool. If you’ve done any keyword research you’ll already know that the Google Adwords Keyword Tool is a free tool that provides you with keyword suggestions and allows you to see how many searches per month on Google each keyword gets.

The major downside of the free Google Adwords tool is that it does not provide you with enough information about the competition. It does give you a little adwords competition bar, but you need to manually go into Google for every keyword that you are interested in and do lots of different checks to find out how competitive that keyword is. If you are deciding between 20 different keywords this could easily take you over an hour (or more if you are being thorough).

Stealth Keyword Competition Analyzer allows you to get all the information you need about a keyword automatically. If you have a big list of keywords, it is going to take time to gather this information, but the important point is: all you need to do is load in your list of keywords from the Google Adwords tool and press the start button!

What Information is Provided by this Tool?
Once the tool has finished collecting data you are presented with a table of information

Stealth Keyword Competition Analyzer Screenshot

The keywords can be sorted on any column of your choice. Columns include:

  • Keyword
  • Searches per Month
  • CPC (Cost per Click)
  • Competing Pages (this is the number of web pages found in Google when you search in quotes for that keyword)
  • Real Competing Pages
  • CP Strength (a score to indicate the strength of the competition)
  • Average PR (the average Google Page Rank of the sites on the first page of Google Results
  • PR Strength (a score to indicate the strength of the Google Page Rank e.g. Very High, High, Moderate, Low or Very Low)
  • Competition Strength (a score to indicate the strength of the Competition e.g. Very High, High, Moderate, Low or Very Low)
  • Commercial (does this keyword have commercial intent i.e. will it make you money?)
  • Ad Count (the number of Google Ads for this keyword on the first page of results)
  • Keyword Rating (an overall rating for the keyword e.g. Amazing, Great, Good, Bad or Terrible)

The good thing about this is that if you are in a rush or if you are just a beginner and need help, you can look at the keyword rating to get an idea of how good this keyword is. If you have more time and are a little bit more knowledgeable about keyword research you can look at all the other fields that interest you and sort by each column to quickly see which keywords are the best.

Are there any Cons of Stealth Keyword Competition Analyzer?

The main disdvantage is that the results are not calculated instantly. For example it took around 1 hour on my PC to generate all the competition analysis for 150 keywords. Fortunately you can do other things on your computer while running this tool – I’ve found it doesn’t slow anything down that I am doing.

One minor disadvantage is that the rating for the keyword does not seem to take into account the number of searches per month – it only considers the competition. So I could have this tool tell me that I have an “Amazing” keyword even though it only gets 100 searches per month. This is certainly not a showstopper by any means as it is easy enough to use some common sense to decide whether or not the keyword is something that you want to use based on the search volume.

What are the Pros of Stealth Keyword Competition Analyzer?

The main advantage of this software is that it presents you with all the information you need to make an informed choice about your keywords. The simplicity of the tool combined with the power of the data allows it to be used by both beginners and experts.

I love the fact that it shows competition in 3 different ways – competing pages, real competition and Google page rank. This means that you are covering all bases when you pick that all important keyword for your home page.

Another benefit is that you don’t need to read a big training manual to use this tool. It’s very simple and intuitive.

Finally, it’s very robust. I’ve been using it a LOT over the last few weeks and it’s never once hung or crashed on me!

How Much is It?

At the moment Stealth Keyword Competition Analyzer is available for a one time fee of $27.

I hope you found this Stealth Keyword Competition Analyzer Review to be useful and feel free to post below if you have any questions.

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Choosing the Right Keyword Phrase

Earlier I talked about researching keywords to get a higher search engine rank. Once you have a big list of keywords from Wordtracker how do you go about picking the right keyword phrase for your website?

Luckily Wordtracker uses an indicator called the KEI, which is the Keyword Effectiveness Index. This gives you a rough idea of how effective a keyword will be. The more searches per day that a keyword has, the higher the KEI will be and the less competitors a keyword phrase has, the higher the KEI will be. In an ideal world you want a phrase that has a high number of searches and a low number of competing pages, but often these are hard to come by. Usually a highly searched on phrase has a lot of competitors and a phrase that is searched on rarely has a much lower number of competitors.

It’s all about finding balance. If you are optimizing an important page on your site such as the index page or a product page, you need to consider your keywords carefully and ensure that you pick a phrase or combination of phrases that has a good number of searches per day. Use the total number of competing pages as an indicator of the competition, but also pay a visit to Google and enter your keywords (without the quotes)  to see which sites have the highest ranking for these keywords. Take a look at these websites and ask yourself is this keyword too competitive for you? If the answer is “yes”, then it is back to your keyword list to check out some other phrases.

When optimizing an inner page of your website of a blog post you don’t need to spend as much time analyzing this. You don’t need to worry as much about picking a phrase with a high number of daily searches. You can pick a low competition, low search phrase and benefit from optimizing lots of different inner pages and blog posts for a wide range of low competition phrases. You can generate a lot of easy traffic to your website using this method.

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Keyword research is an area that many webmasters forget about when they launch a website, with more time and effort being spent on getting the design and the content right. Often it is only later on, when they don’t see a good ranking in the search engines or a flood of visitors, that they start thinking about Keyword Research and SEO.

Keyword research is the first stage in any search engine optimization campaign, ideally done before you have even got to the website design stage. If you are thinking about keywords retrospectively as a result of a poorly performing website, don’t worry – it is still possible to do your keyword research now and go back and update your poorly performing web pages.

There are many tools and methods available for doing keyword research, but the best keyword research tool is Wordtracker. Wordtracker is the industry’s leading keyword research tool and has a massive database containing over 330 million search terms. It can let you know with a few clicks of your mouse what the most popular keyword phrases in your niche are, along with the number of competing websites and the number of searches per day for Google, Yahoo, MSN, Lycos, Altavista, Ask and AllTheWeb.

The easiest way to use Wordtracker is to use the Universal Search option. Type in your keywords and use the Thesaurus to find related phrases and synonyms, then click on the words that are interesting to you and simply add these to your “basket”. You can also click on the dig icon to find all phrases that contain that phrase. Once you have built up a list of at least 1000 keywords, choose step 3 and select a “Competition Search”. Within seconds you’ll then be given a report of the number of searches per day for each keyword and the number of competing webpages. This will really help you to narrow down on the right keyword phrase for your website.

In my next post I’ll be talking a little more about how to choose the right keyword phrase from your list and how to use the KEI to help you.

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If you are doing some niche research in preparation for creating a new website, writing an EBook, or if you are just trying to think of some new content for your existing website, it helps if you can find out what questions people are asking.

One great way to do this is to use a keyword research tool and enter the first part of a question. For example:

How do…?
Why does…?
Who is…?
What is…?
How can…?
When do…?

A good keyword tool should then return you the most popular questions that start with these words. If you want to be successful online, providing people with the answers to these questions can be very lucrative.

To illustrate this, I’ve done some keyword research for you. I entered the root keyword “How do” into the Keyword Snatcher tool and asked it to do deep research using Google, Yahoo, Bing and Ask.

The result was over 3000 questions that people are typing into search engines. There were many very interesting questions, along with a few quite disturbing and some downright bizarre ones :-)

Here are a few samples:

  • how do cats purr?
  • how do you get that lonely?
  • how do guys flirt when they like you?
  • how do kids earn money online?
  • how do nascar drivers go to the bathroom?
  • how do robins find worms in the ground?
  • how do they test for swine flu symptoms?
  • how do you know if you’re pregnant with twins?
  • how do muscles grow bigger?
  • how do dinosaurs say goodnight?  (my favorite :-) )

I’ve put these keywords into a text file and you can download it by clicking here (right click to save to your computer).

If you want to find our what questions people are asking for yourself one way to do it is by using the Google Adwords Keyword Tool. This tool will only return around 300 or so keyword phrases for the “how do” base keyword, so it may take you a lot of manual work to find more keywords. Keyword Snatcher was still going at 3900 keywords – read a review of Keyword Snatcher here.  Another alternative that is very good for building large long tail keyword lists is Wordtracker.

Hope you find the keyword list useful, or at least interesting/amusing !

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One of the best ways to  increase traffic to your website is by creating additional web pages or blog posts using long tail keywords.

A long tail keyword is a phrase  that contain a higher number of words within it in and is typically a very specific, narrow phrase.

If someone types in the words “make money” into a search engine. This would bring back millions of results and a person would begin to sift through those. “Make Money” is not a long tail keyword phrase and it is not a very specific phrase, so it will be more difficult for the searcher to find what they are looking for with this sort of phrase. Likewise it will also be much harder for a webmaster to get their website ranked highly for a phrase like this.

An  example of a long tail keyword phrase that is related to “make money”  is “make money working at home blogging”. This is a long tail keyword phrase and it is a very specific phrase that is more likely to help the searcher find what they are looking for.

The key to using this to your advantage is to increase traffic to your website and develop web pages and blogs articles around these longtail keyword phrases. Long tail keyword phrases tend to be much less competitive, so you stand a better chance of ranking higher on the search engines and increasing your traffic this way.

In addition to this you are more likely to be able to give this website visitor exactly what they are looking for. You will find your conversion rate will increase as well when you provide the exact information the searcher is looking for.

Therefore your goal should be to concentrate on increasing your search engine traffic by building as many additional pages as you can. The more longtail keyword phrases you target the more potential traffic you will get.

This can be time consuming, but the rewards on a long term basis are worth the effort. As your site grows you will find it settle on page 1 of a search engine and not leave for many of your longtail keywords.

While your competitors will have to purchase pay per click advertising you will be getting thousands of dollars in free advertising from your efforts. That very thought should motivate you to learn this online promotion technique.

You can learn more about finding good long tail keyword phrases in my SEO Ebook.

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Google now shows Search Volume for Keywords

Some good news for anyone who does any SEO or keyword research for their website.

Google has now started publishing the actual search volume for keyword phrases. Previously Google just displayed a little graph to help people determine the search volume of a particular phrase, but now they are showing the actual number of searches for both the previous month and the average number of searches.

You can use this tool for free here:

Google Adwords Keyword Tool

Prior to this, using Wordtracker was the best way to estimate search volume for a particular phrase, but because Wordtracker uses only a small percentage of searches from meta engines and multiplies this up to give estimates for Google, MSN, Yahoo etc, it wasn’t always accurate.

It will be interesting to see what changes Wordtracker make as a result of this new feature from Google.

I am still going to use Wordtracker as it is the best way of getting together a quick set of statistics about keywords, taking into account the competition, but I will now be able to cross check all my phrases using the Google tool to make sure that I haven’t picked a duff keyword.

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When is a Keyword Phrase Too Competitive?

This is one of these questions where the answer is “it depends”!

When you are choosing a keyword phrase to optimize the main page of your website for you should always as the question “is this keyword phrase too competitive”? Being on page 10 of the search engine results aint gonna do you much good, so you need to be sure that you can climb above your competition and get that higher search engine rank.

The “competing pages” statistic in Wordtracker will act as a good guide for you, but you need to go further than this.

Here is what I do:

(1) I use the “competing pages” as a quick guideline for me to narrow down my keyword list

(2) The important part – I choose a potential keyword, then I go to Google and I type in that keyword exactly as it is (without quotes). I then look at the websites that are on the top of page 1 and page 2 of Google and ask myself the following question:

Can I beat this website?

By this I mean, is this a website that has so many backlinks that I am never going to get anywhere near it? Or is it an authority or big company website (e.g. Microsoft) with so many staff working to promote it that I will never get anywhere near it?

I usually use a backlink checker tool to check the backlinks of these site.

If you do this, then hopefully you will be able to answer this question, which boils down to “have you got enough time to build more/better quality backlinks than this website”? It really all depends on you, your experience and how much time or money you have available!

Of course, there are other factors as well, but this one is the biggest factor when it comes to ranking well in Google.

Download my SEO EBook to learn how to get your site to the top of the Google search results.

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