Once you have done your keyword research and chosen your keywords carefully, the next stage in achieving a higher search engine rank is optimizing your website.

For maximum traffic you should aim to optimize each page on your website for a different keyword phrase and you should make sure that the keyword phrase that you pick for your home page or the main page of your website gets a good number of searches per month.

Here are the main places on a web page that you should put your keywords when you are optimizing your website:

• In the <TITLE> tags – this is the text that is displayed along the title bar of your browser
• In the Headline tags - especially the <H1> tag
• In the ALT attributes of images – mention your keywords in one or two of the alt attributes of any of the images on your page
• Through out the body of your web page – ensuring that your keywords are mentioned at the beginning, middle and end
• In the anchor text of links – if you have any links to this page elsewhere on your website try to make sure that the anchor text (clickable text) has your keywords in it.
• In the <META> tags – although the main search engines no longer use these tags for ranking, you may want to mention your keywords in the keywords tag and in the description tag. The description tag is used by Google and other search engines to display a summary of your site when it is displayed in the search engine results.

Optimizing your website doesn’t have to be a complicated process – just make sure you mention your keywords in all of these places. At the same time, don’t over do it as keyword spamming can have the opposite affect!

Taking an extra 10 minutes to do this when creating a new website can mean the difference between lots of traffic and no traffic.

For more detailed step by step instructions with screenshots download my SEO EBook.

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Do you want to learn how to get more website hits? If so it is worth remembering when working on your SEO that it pays to spend a good amount of time concentrating on your home page and researching the keywords for it. However, you shouldn’t stop there…

Here is my strategy for multiplying my traffic and getting more website hits. I get so much more traffic from my sub pages and blog posts than I do from my home page. This is how I do it.

At least once per week I do the following:

(1) Choose a topic. It should be something related to the niche of your website.

(2) Research keywords for that topic. I am using the Google keyword tool to check the search volume and then Stealth Keyworld Competition Analyser to find great keywords.

(3) Find a good keyword phrase. As I am using the keyword in a page or blog post, I don’t mind if it only gets 50 or 100 searches per month, as long as it doesn’t have too much competition. The keyword definitely needs to be less competitive than the one for my home page as I am not going to get as many backlinks to this new page or post as I have for my home page.

(4) Create a page or a blog post about that topic and include the keywords in the permalink, the blog post or page title, the <TITLE> tag, the <H1> tag, 2-3 times throughout the body of the post and in the alt attributes of any images (if applicable). If you are using WordPress add the keyword as a tag as well. Monetize the page with a link or information about your product or service, or at least one affiliate program, or adsense, or a newsletter optin.

(5) Link to that page from at least one other place on your site e.g. home page, blog or menu. If you are using a blog, a link should automatically appear under “recent posts”.

(6) Social bookmark the page. Here are some tips on social bookmarking for SEO.

(7) Write an article about that same topic, but make it different from the page that you added. I post my article using Submit Your Article with article leverage. In half the resource boxes I use only a deep link to this new page and in the other half I include both a link to my home page and a deep link. I put my keywords in the anchor text too.

(8) Repeat for a new page or post…

This technique works better than trying to squeeze lots and lots of keywords into your home page. Even if you just pick a keyword with 50 searches per month, this doesn’t seem like much, but it adds up if you repeat this exercise at least once per week

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