You have probably already heard of reciprocal linking, where two websites link to each other for mutual benefit, but what about three way linking?

Three way linking can easily be explained in the example below:

You have three websites – website A, website B and website C.

• Website A links to website B.
• Website B links to website C
• Website C links to website A

As you can see, there is no direct reciprocal link here. Each website is linking to another website, but getting a link back from a different website.

The reason for doing this is because reciprocal links can easily be detected by search engines as “unnatural” links, therefore you won’t get as much benefit from a reciprocal link as you will from a one way link. Doing a three way link exchange makes this look more natural as site A is linking to site B, but getting a link back from site C.

If you decide to use three way linking as a strategy for link building I would recommend only linking to websites that are related to your own website and ensuring that your backlink is coming from a site that is also related. By related, I mean the same theme. So don’t link your home business website to someone’s dieting website.

How do you set up a three way link?

It is easy to set up a three way link if you already have two or more related websites of your own. You can email a webmaster and propose a 3 way link exchange. The disadvantage of this is that it is a manual process and it can be difficult to keep track of your links and be sure that the other webmaster has kept his or her link to your website in place.

Another strategy is to use a three way linking service such as 3 Way Links. This service allows you to automatically set up three way links with other websites. All websites are manually reviewed so you don’t need to worry about linking to bad neighborhoods.

Three way linking is definitely a strategy that you should consider using as part of your overall linking campaign along with other methods such as article distribution, forum posting, directory submission and press releases.

Visit 3 Way Links for more information.

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Many people want to know “how do I submit my site to a search engine?” and some people even go on to purchase services which will submit their website to a search engine on a monthly basis (for a monthly fee of course). If you are one of these people I have three words for you…. “Don’t do it!”.

Read on and learn a little bit more about the search engines and how they work before going off and paying for some search engine submission service that will probably do absolutely nothing for you apart from cost you money.

First of all, the main search engines are:

• Google (approx 69% of the searches)
• Yahoo (approx 19% of the searches)
• MSN (approx 8% of the searches)

None of these search engines require you to submit your website to them.

Why not…? The reason is that these search engines find websites by themselves without the need for anyone to submit them. All of these search engines have software programs known as “spiders” which basically go and visit  (crawl) different websites on the internet, following links on each of these website, which lead to other websites, which lead to more websites and so on.

All you need to do to get your website indexed by a search engine is to get some backlinks to your website. A backlink is simply a live link from one website to your website. There are many easy ways to do this including distributing articles with your resource box in them containing a link to your site, submitting your site to online directories, exchanging links with other websites, distributing an online press release and more.

Once you have been indexed by a search engine there is absolutely no need to submit your website to them once, never mind every single month. Submitting your site to search engines won’t do you any harm (apart from wasting your time or money), but it is not going to do you any good either.

So if you have already started a search engine submission campaign I recommend that you stop immediately and spend your time or money on building good quality backlinks to your website instead.

I hope that answers the common question of “how do I submit my site to a search engine”. The short answer is, “you don’t”.

However, submitting your site to manually edited link directories such as Yahoo Dir and Dmoz is a completely different thing. This will benefit your site and it is a worthwhile exercise.

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